Just 3 to 5 years ago, CES or Consumer Electronics Show that takes place annually in Las Vegas was considered a ‘must-visit-event’ for those directly connected to – you guessed it – electronics. It was all about LED and HD TV’s, cellphones, PC products, software and technology-enabled cars. At that time if you were in […]
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In the Life of a brand there are moments when it’s necessary to interrupt ineffective, past “patterns” of thinking to create new insights on consumer behavior or come up with concrete, actionable solutions to a specific goal the brand is facing. But how can you by-pass the mental routine that keeps you and your team […]
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In a fast-changing retail landscape, where major apparel chains are competing with e-commerce websites, new retail brands grow faster than their markets and lean pop-up stores are becoming the norm – every retailer is asking themselves the same question – how to stay on top of their competition? The key to survive the cut-throat competition… […]
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There is a profound psychological need that is greatly impacting our shopping behavior and brands loyalty. It’s called the desire is to be understood. In our personal life we cherish friends that can relate to what we’re going through. We bond with people based on how well they understand us. And at some point, we […]
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Proactive corporations, like Nestlé have long realized that the key to maintaining their dominance and steady growth lies in bridging the gap between consumer’s expectations and the current retail experience. Nestlé doesn’t only own the biggest global network of private R&D centers, dedicated to nutrition, they also make sure that their marketing core stays up-to-date […]
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Who would have ever guessed that January 9, 2007 would become a turning point for the entire retail industry? This was the day when Steve Jobs pulled an iPhone out of his pocket, and introduced the first smartphone during the MacWorld conference. Fast-forward less than 10 years and you see what looks like a pretty […]
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In a world of fast-changing expectations, advertising skepticism, ‘always-connected’ lifestyle how do you appeal to emerging markets? To answer this question, we followed Einstein’s principle, who said that “You can never solve a problem on the level on which it was created.” We believe that stepping up a level requires new ways of collaboration that […]
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Many brick and mortar companies consider customer service to be their winning card. If you ask 100 store owners, most of them will tell you that one of the biggest benefits of buying in-store vs. online is personal attention. Bersin by Deloitte estimated that in US alone more than $60 billion were spent on employee […]
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The automotive world is changing. It affects the way we buy, rent, sell cars or where we seek advice. Numerous online tools and innovative start-ups make it easy to find car-related information, share personal reviews, get a sense of a marketplace, and learn about the latest automotive trends with just a few simple clicks. […]
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Why according to our latest research are 77% of today’s shoppers placing greater importance on experiences rather than on things? What is the one trend that should become an integral element of brand language in 2014? How can emotion recognition technology complement your current marketing strategies and help you reach the next level of personalization? […]
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