Johnson & Johnson Lab

In the Life of a brand there are moments when it’s necessary to interrupt ineffective, past “patterns” of thinking to create new insights on consumer behavior or come up with concrete, actionable solutions to a specific goal the brand is facing. But how can you by-pass the mental routine that keeps you and your team […]

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JWT X – Mazda Design Thinking Workshop

  The automotive world is changing. It affects the way we buy, rent, sell cars or where we seek advice. Numerous online tools and innovative start-ups make it easy to find car-related information, share personal reviews, get a sense of a marketplace, and learn about the latest automotive trends with just a few simple clicks. […]

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How to Digital-Proof Your Business?

The new generation of digitally-savvy shoppers is quickly changing the customer shopping patterns. With higher number of mobile phone subscriptions than toothbrushes sold in the world, the line between physical stores and e-commerce websites is quickly disappearing. People who walk into the store are no longer “just looking”. They use smartphones to search for reviews […]

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