Top 10 Trends for 2014 and Beyond that you Can’t Afford Not to Know

Why according to our latest research are 77% of today’s shoppers placing greater importance on experiences rather than on things? What is the one trend that should become an integral element of brand language in 2014? How can emotion recognition technology complement your current marketing strategies and help you reach the next level of personalization?

These are just some of the questions brands and companies should be asking themselves to gain (and maintain) their competitive edge this year, and for the years to come. Why?

Because it’s no longer about traditional mass-media advertising or about having a high-quality product. It’s about providing value, enabling actions, predicting consumer behaviors and building strong connections with your customers. It’s about understanding and crafting compelling emerging experiences.

Take a look at these hot 10 Trends for 2014 and beyond that our Intelligence team of international thinkers and experts has put together. How can you rethink traditional ways of engaging consumers and increase your profits?


How can you make the consumers’ experience richer, more memorable and more enveloping from start to finish?